When your campaigns launch, Anas personally monitors every signal for the first 48 hours. CPL in real time. Bid strategy adjustments as data arrives. Conversion event verification. Creative performance by placement. Ad delivery pacing. Not automated alerts forwarded to a junior. The person who built your campaign, watching it run, making live adjustments the moment data starts moving. A problem caught in hour 2 doesn't cost you £800. A problem caught at the monthly review might cost you £4,000. This level of launch attention is physically impossible when you're managing 50+ accounts. With a maximum of 4 clients, it's standard.

We write a complete 30-second direct-response video script built specifically for your business, your target customer, and your service category — not a template with your name swapped in. The script is engineered around a single job: stop the scroll in 2 seconds, create desire in 20 seconds, remove friction in 8 seconds. Included: a shot-by-shot creative direction brief (what to film, in what order, what angles, what to say, what music works and what kills attention), a second hook variation to A/B test from day one, and a guide for filming on an iPhone that produces results indistinguishable from expensive production. You arrive on filming day. The strategy is done. The script is written. The direction is planned. Agencies charge £1,500+ for standalone video scripting. It arrives with your launch pack.

Seven days before your first ad runs, you receive a detailed intelligence report on your top 3 local competitors. Every live ad they're running across Google and Meta. The messaging angles they've already tested. The keywords they're bidding on and the specific gaps they're missing. The geographic areas they're neglecting. What their landing pages say. What their offers are. What they've abandoned — which usually means it didn't work. You enter the market knowing exactly what your audience has already seen and is bored of. You go live knowing the gap, not guessing at it. Most agencies never do this because it takes time. We do it because it determines the strategy for everything that follows.

If you've run any paid advertising previously — boosted posts, Google Express, a few hundred on Facebook — we do a forensic audit before we start. Every conversion event that fired or didn't fire. Every keyword that spent without converting. Every audience that burned budget without generating a qualified lead. A line-by-line breakdown of exactly where your money went and exactly why it didn't work. Then we explain what we're doing differently and why it produces a different result. The average business we audit has 4–7 fixable issues they don't know about. You'll know every one of them before we spend your first pound.

Most leads that don't convert on day one are not lost — they're undecided. Undecided leads choose whoever follows up first, most persistently, most credibly. Without a follow-up system, that's your competitor. We write and set up a 5-part automated email sequence for your business: same-hour arrival email, credibility builder with social proof, objection-handling email addressing the top 3 reasons people hesitate, case study email with a real result, and an urgency close. Triggered automatically for every enquiry that doesn't book within 48 hours. Average open rate on properly built sequences: 45%+. Agencies charge £2,400+ for standalone email copywriting. Built before your launch date — included.

The fastest, cheapest leads in any local market come from Google Maps — and most businesses leave them on the table. Before your first paid ad goes live, we build your local organic presence: complete Google Business Profile optimisation (keyword-rich descriptions, full category structure, Q&A seeding with the exact questions your prospects search), photo strategy brief, and a post-booking review request system wired into your confirmation flow. The review system matters most: every client you close through paid ads feeds an automated flow that compounds your Maps ranking over time. Most local businesses have a 40% complete profile that actively costs them ranking. We fix it before any spend.

Every founding client receives one thing no standard client will ever access: their rate, permanently locked. Not locked for the first year. Not subject to annual review. Not revised when our results warrant higher fees — which they will. Permanently. The rate you agree on the day you sign is the rate you pay five years from now. Standard rates will increase. Founding rates do not. At a conservative 10% annual standard rate increase, this lock is worth over £60,000 in cumulative savings over 5 years — at current pricing. The mechanism to access this expires when the last founding spot is taken. After that, it is gone. There is no way to recreate it later.